Profitable and Attractive to the Manufacturer and the Customer
Private labeling is a profitable growing trend, as manufacturers sell their products with branded labels to retailers, corporations, boutiques and grocery stores. Not only is private labeling attractive to the manufacturer, who can sell more product through private labeling; it is very attractive to the customer, who wants to brand a product, but does not want the time and expense of manufacturing.
Typically in private labeling, you do not want to purchase large quantities of a label. Smaller label runs allow you can change your label design to accommodate multiple private-label buyers, attract diversified ethnic preferences, produce multiple languages, or to test consumer preferences. This makes digital printing with laser cutting ideal, for not only for the manufacturer, but also the customer. With the elimination of plates and dies, Presto Labels can print one specific label for one customer, or we can group run multiple versions or SKUs for multiple customers, to drive down the cost of the labels. So go ahead and design multiple labels for your product! Just use the same material and the same shape label, allowing for different print designs, and you can add all designs together for your total quantity—saving you money!