Presto Labels Blog

  • CMYK vs RGB Color Mode

    by Presto Labels | Jun 08, 2017

    There are different color modes a graphic designer uses when preparing artwork for print (CMYK) and for a screen (RGB).

    CMYKIf your printer is using a digital press, they would use 4-color process inks. The inks used are Cyan, Magenta, Yellow and Black, or CMYK. These transparent inks are broken into dots that overlap in different combinations to create a wide variety of colors. Take a magazine photo and look at it through a magnifying glass. You will see the cyan, magenta, yellow and black dots that make up the printed photo.

    CMYK is a subtractive process, which means that cyan, magenta and yellow inks are combined to create thousands of other colors. In theory, if the first three colors are overlapped, you would get black. But in reality, the end result of this combination has a muddy, dark brown look. Therefore, black has been added to completely remove light from the printed picture, which is how the eye perceives the color black.

    RGBOnline graphics, such as those used in a website or on television, break down light into Red, Green and Blue (RGB). RBG is an additive color process in which red, green and blue light are overlapped in different combinations to create thousands of other colors. In theory, if these colors are overlapped, the result would be pure white.

    So, how does this all apply to your label? If you are viewing your label’s artwork on a computer monitor in RGB mode, you will be disappointed in the color when your label is printed. RGB offers a much wider range of colors than CMYK, and RGB colors are more vivid than CMYK. Because you are seeing color through the light of the monitor, many of the colors you see cannot be duplicated using CMYK inks. Have your designer convert the file to CMYK and print it on a color printer. This will give you a more true idea of the printed color of your label.

    The material you choose for your label will also impact color. White materials have tints and uncoated papers absorb ink, which can make color less vibrant. Although calibrated to industry standards, different printing presses can produce different results. If you need to match a color or sample, please provide that color or sample to your printer. If this is the first time your converter has printed your labels and color is critical, we suggest you pay for a printed press proof. You will be able to see how your labels look printed on your selected material with your printer’s equipment.

  • Keep Telling Your Story

    by Presto Labels | Apr 04, 2017

    Jam & Jelly

    Out of a unique idea or passion grows a business. The business takes hold as a community of customers invests in the idea or passion through the purchase of the product. To keep the business alive, the brand must keep telling their story, and creating new stories, as the business develops. Today’s custom content marketing is just that; telling your unique story, your way. Whether you create YouTube videos, Facebook posts, emails, or a blog, informative content told through compelling stories builds trust and inspires profitable buying decisions.

    Keep telling your story through the design of your product labels. Visually illustrate the passion, fun and personality of your products. Presto labels makes it easy with laser cutting that allows any creative cut or perforation necessary to keep your story alive. Presto Label’s varnishes, overlaminates, sparkly metallic, clean white, textured, clear and fluorescent materials, opaque white ink, and variable black printing can help your label portray your brand’s personality. Your label, your product, your story—keep telling it, keep selling it!
  • Create a Unique Look with White Ink

    by Presto Labels | Mar 20, 2017

    Opaque white ink printed on metallic material

    Presto Labels offers 4-color process digital printing with the option to print opaque white ink and a variable black. Opaque white ink provides the opportunity to create unique effects on clear and metallic materials.

    Use opaque white ink as an undercoat for colors on clear materials to brighten type and graphics. If you do not back your type and graphics with opaque white ink, the transparent 4-color process UV inks will appear faint and understated when the label is applied. You can also back your graphics with opaque white ink if you are creating an image that is reverse printed and viewed through a clear container.

    Print opaque white ink beneath 4-color process colors on metallic substrates to create areas you do not what to be metallic. Print 4-color process transparent colors over metallic areas to create exciting metallic colors.
  • Product Labels with a Soft Touch

    by Presto Labels | Feb 02, 2017

    Presto Labels' Matte Overlaminate with a soft touch

    Tactile qualities of your label can be extremely important. Presto Labels’ soft touch matte overlaminate can ultimately help boost your product’s perceived value and quality. Shoppers like to touch products they are interested in purchasing; and studies show that if a shopper touches or picks up the merchandise they are more likely to buy it. Presto Label’s matte overlaminate has a soft, satin look that begs shoppers to touch!

    Call Presto Labels and ask for a label sample with our soft touch matte overlaminate. You’ll see why shoppers can’t keep their hands off our label products!

  • Craft Product Labels

    by Presto Labels | Jan 10, 2017

    Materials for the "homemade" look.Consumers are paying higher prices for products that are homemade, farm-to-table and products with distinct new flavors, or made in unique small batches. Consumers want simple recognizable ingredients, transparency and a clean label. To depict the craft product experience, brands take out the glitzy polished look and turn to textured, earthy papers.

    Create your product’s craft look with Presto Labels’ Kraft, Estates #4, #8 and #9, or Classic Linen, Classic Crest and Classic Birch materials. And for those truly small batches, Presto label’s minimum is only 100 labels!

  • Can Shrink Sleeves

    by Presto Labels | Dec 15, 2016

    Craft Beer Shrink Sleeves

    Presto Labels now offers shrink sleeves for 12 oz. cans, 16 oz. cans, 32 oz. Crowlers and 750 ml aluminum bottles!

    Those in the beverage industry are facing challenges with having to order large minimums of printed cans and not filling all the cans they order. They want better graphics and smaller custom runs that make their product stand out in a crowd. To solve these challenges, many in the beverage industry are turning to heat applied shrink sleeves on cans.

    Presto Labels offers 360° graphics printed with the highest quality 7-color digital press, or a 10-color UV flexo press, to create shrink sleeves with consistency and at any quantity (minimum of 500 sleeves). Reverse printing on the inside of clear heat shrink film provides scratch, fade and moisture resistance, making shrink ideal for the beverage industry. If you have ordered too many printed cans, don’t throw them out! Presto Labels has the ability to create cover-up sleeves to repurpose those cans!

    Presto Labels can help you with turnkey solutions, from a small can run, to a truckload order, out of our Chicago location.  We have Rexam 12 and 16 oz. cans in stock waiting to be sleeved.  Or, contact your local co-packer or mobile canner for sleeve application.

    Presto Labels’ in-house design team can help bring your concept to reality. We can provide actual can mock-ups, to completed sleeved cans, delivered to your co-packer and ready to fill. Free prototype proofs are provided on all new orders.

    Have other sleeve projects?  Call us to discuss your shrink sleeve project.
  • Seasonal Labels

    by Presto Labels | Nov 03, 2016

    People are always looking for reasons to purchase gifts for others and themselves. So why wouldn’t you rebrand your product for the holidays to increase sales? By simply changing your product’s label, you can instantly change your product to an amazing gift.

    Don’t only consider holidays such as Christmas and Valentine’s Day; look at causes close to your heart. For example, add a pink ribbon to your product’s label in October; it becomes a gift for a survivor and it states that your brand supports and cares about the fight against breast cancer—perhaps a portion of your proceeds go to the cause.

    There are dozens of holidays and special events that can boost sales and your brand’s image. As long as your label is the same shape and uses the same material, allowing for unique graphics on each version, Presto Labels can add all label versions together into one print run—saving you money! And remember, there are no plates or tooling charges.

    Seasonal Labels
  • Link QR Codes to Customer Experiences

    by Presto Labels | Jun 06, 2016

    Link Your Label to Customer Experiences with QR codes. When snapped with a phone, QR codes link print media to the online world. QR codes lead shoppers to video, display product ingredients, provide coupons and recipes. Anything you can put on a web page can be linked to your product’s label, and brands are getting creative!

    For example, a small brewery created multiple QR Codes that were printed on their beer labels. When snapped by a phone, one QR code displayed funny pick-up lines, another QR code linked to video clips showing the art behind their brew, and yet another QR code linked to jokes. The brewery started having fun with it, changing the landing pages to which the QR codes were linked; they enabled customers to post selfies with their brew of choice, they added horoscopes, contests and treasure hunts. Customers took note and the QR codes made this brewery stand out from the pack and people talked.

    The best companies spend countless hours brainstorming ways to add layers of meaning to differentiate themselves from their competitors and to better connect with their customers. QR codes can be one more tool you can use to connect with your customers and develop your brand’s experience and personality.

  • A fresh mobile-ready brand for our customers!

    by Presto Labels | Mar 02, 2016

    Designed to assist small and startup businesses with professional, quality labels for their product lines, Presto Labels' website provides fresh content, easy navigation and fun interaction. Content guides the user through label construction, printing processes and is organized by industry and product categories.

    Features of the previous Presto Labels' website are still readily accessible, including Presto Labels' instant online pricing, plus the ability to upload artwork and place orders.

    We've changed our logo, we've changed our website, but our label quality and low pricing hasn't changed. We invite you to take a look around and tell us what you think.

    Presto Labels welcomes new testimonials from our customers to feature on our website, and we would like to feature your products on our Facebook page. Email cutomerservice@prestolabels.com if you are interested in helping us with a testimonial or spreading the word about your company and products.
  • 13" Web Width Upgrade!

    by User Not Found | Nov 03, 2014

    Presto Labels' digital press has undergone an upgrade that has increased our digital print width to 13-inches. This upgrade allows for larger labels and for printing more labels at once.

    Presto Labels continues to invest in technology so that you receive high quality products at competitive prices!

    EFI Jetrion 4900 digital press

  • Choose the Right Adhesive

    by User Not Found | Nov 03, 2014

    right adhesive material 

    Choose the Right Adhesive for Your Label Application 

    Did you know that you need a different adhesive to apply your label to a frozen product, than to a product that will be frozen after the label is applied? Presto Labels has both types of freezer label adhesives, and we can help you determine what adhesive is best for your product.

    Presto Labels offers a variety of adhesives:

    • Permanent
    • Removable
    • Freezer
    • Hi-tack permanent
    • Static cling comparable

    Let us help you determine which material and adhesive is best for your product! Contact us at 1-800-201-7120 to discuss your application.

  • Metallic Effects for Your Labels

    by User Not Found | Nov 03, 2014

    Use metallic materials and opaque white ink to create interest and add elegance to your label at a fraction of the cost of foil stamping!

    metallic effects

    Presto Labels offers a variety of metallic materials:

    • Metallic prism
    • Brushed metal
    • Matte silver
    • High gloss metallic
    • Create any color in metallic effect  

    Your computer screen can't do this justice. Call us at 1-800-201-7120 or fill out this form to receive FREE SAMPLES. Ask for metallic special effects created with metallic material, 4-color process and opaque white ink!

  • Stand Out with Unique Label Shapes

    by User Not Found | Nov 03, 2014

    nullYour product has seconds to grab the consumer's attention on the shelves. Color is critical, but don't overlook the importance of shape. A unique shape will add recognition to your brand and help break through the clutter on the shelves.

    With Presto Labels' laser cutting, you can cut your label into any shape imaginable without tooling charges. Simply provide a die line on a separate layer of your artwork! 

    Stand out on the shelves with a unique label shape! Call us at 1-800-201-7120 or fill out this form to receive FREE SAMPLES of unique label shapesAsk for unique label shapes.