The wind direction is how your labels are placed on the roll. Click the button that reflects the placement and direction you would like your labels wound on the roll. Selecting a wind direction is important if applying your labels by machine. Please select the wind direction button that compliments your label and equipment. Please note that maximum label width is 7.55 inches. If you turned your label due to a wider width, please reflect that direction in your wind selection. If you apply your labels by hand, wind direction is not important. Please click the button that is your wind preference.