Width is measured left to right. Length is measured top to bottom. Maximum width cannot exceed 5.125 inches. Minimum length and width is .25 inches. The standard gap between labels is .125 inches. If you turned your label due to a width wider than 5.125”, please reflect that direction in your wind selection. Because of our proprietary tool-free cutting system, we do not charge for dies. We can create virtually any size or shape you need. Our tool-free method allows us to cut any desired shape—just provide a die line with your artwork!